Social media campaign for Airbus Protect

A retainer business relationship with the team at Red Lorry Yellow Lorry came up with the idea to highlight the career trajectories of different women working at Airbus protect as cybersecurity analysts and consultants i.e. Women in STEM. We used excerpts from interviews with each of them to create short 80-90 second videos summing up their individual experiences of working and growing with Airbus Protect.

Functional benefit: Build a community around the Airbus Protect brand.

Value Proposition: To reach Airbus Protect’s wider audience, amplifying their brand’s presence. It allowed direct communication with the target audience at Airbus via comments, likes, shares, and messages.

Brand Package: Extending their brand language to to motion graphics videos to reflect Airbus Protect’s brand guidelines.

Communication Package: Motion graphic videos, storyboarding and customised assets.

You can view one of the videos here.