New identity and rebrand project for a HR tech company

A retainer business relationship with the team People Insight to rebrand their existing brand offering to create a fresher brand look and feel at par with their competitors. We looked at introducing a new element called the ‘connector’ which was the visual connect between the people and the platform, that made it stand out in this crowded space.

Functional benefit: Unlock unparalleled reach and precision targeting, ensuring your message lands where it matters most, all while staying budget-friendly.

Value Proposition: Increased relevance and appeal to the intended demographic. Built a foundation for long-term loyalty and recognition and a foundation for long-term loyalty and recognition. Created opportunities for future expansions under a strong brand umbrella.

Method: Immersion and understanding the existing brand along with creating new collateral for the rebranding.

 Brand Package: Brand engagement collaterals, brand assets, mockups.

 Communication Package: Pitch decks, collateral Design, infographic design, emailers and direct marketing