Making the idea of doing taxes simple

A content and marketing pitch for a fintech start up that helped simplify the process of doing taxes for professionals in the UK.

Functional benefit: For a fixed price the app connects consumers to accountants who help them file their taxes with ease.

Value Proposition: Doing taxes could be as simple as a pair of socks online!

Method: The client already had their value proposition in place, they wanted us to pitch to them ideas about how they could bring the content, which often difficult to digest into a format and collaterals that were engaging. Method included deep dive into brand book and insight generation.

 Communication package: Social media collateral, infographic design